Arno Nel 2.0

Color.

Its amazing how color can affect you. How it can alter your mood or how you feel about something. How we associate different colors to different moods. Red can mean death in one culture and love in another. A website’s success can depend on the combination of colors we choose for it. We can link a color to a brand. A world without color would be very gray.

How would you describe color to someone? Is it a feeling or a perception? Im sure you have wondered like i have, if the blue i see is the blue you see.
According to Wikipedia:

“Color is the visual perceptual property corresponding in humans to the categories called red, yellow, blue, black, etc. Color derives from the spectrum of light (distribution of light energy versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc., based on their physical properties such as light absorption, reflection, or emission spectra.”

This is a series about color. The theory, the language, how it applies to brand, feeling and web design.